Corporate Design Digital and Print
Corporate Design
Since the beginning of 2016, the new look of Stuttgart Netze Betrieb GmbH, a joint venture of the Stadtwerke GmbH Stuttgart and Netze BW GmbH, is visible in many places. Strichpunkt is responsible for the freshly interpreted new corporate design. Stuttgart Netze Betrieb GmbH is as of this year, provider for the 5,000-kilometer range power grid of the country's capital.
Strichpunkt accompanied the branding process of Stuttgart Netze in all forms, from the development of the brand story, creation of the logo, design of the service and construction vehicles, the meter reading cards and last but not least the Website.
In close cooperation with the Stadtwerke GmbH Stuttgart and Netze BW GmbH, a color scheme of yellow and blue was chosen. The diagonal bars indicate diversity and networking.
This in combination with a straight-edged typographic style and a high proportion of white space, lends a clear and friendly design.