Rules and regulations are boring. Unless they are told in an exciting way – like a good story. Strichpunkt has made compliance communication a heroic story for AUDI AG – and engaged not only the minds but also the hearts of its employees. Where real heroes work for Audi, where Audi is particularly successful – that is where team spirit, clear rules and responsibility are a matter of course: on the racing track. Well-known racing drivers demonstrate Audi’s compliance philosophy in short films, print and online media as well as at events through their own conduct, and transmit the message that a race can only be won through teamwork.