begins in your head.
In a confusingly complex world dominated by shouty opinion leaders and fake news, nothing is more important than guidance and the courage to make up your own mind. Guided by the mission to uphold democracy with which the Frankfurter Allgemeine Zeitung has shaped Germany’s journalistic landscape for the past 70 years, this publishing house with its rich tradition is now moving into the future – with a sophisticated portfolio of digital and print newspapers, new magazines, news portals, and services.
The clear positioning of the Frankfurter Allgemeine is what underpins its new brand identity and a brand experience that looks to the future:
Because news is not a commodity.
Taking this idea as our starting point, we developed the new brand design and brand experience of a strong publishing brand that reflects the mission of its editorial team and the lives of its readers: More than any other German media brand, the Frankfurter Allgemeine stands for a plurality of opinions, in-depth expertise, and the quality of its objective, level-headed analyses:
Freedom begins in your head.