Transformation of a hidden champion

Brand Design

How do you lead a successful family business into the new, now 5th generation and thus into a new age? How do you think and communicate? How does it feel and how does it look like? We have faced these challenges together with GEZE. We accompany the SME through the transformation to a globally thinking group.

We are thinking afresh in all areas as GEZE continues the consistent development into a solution provider. The approach: A transformation strategy which is based on the three new values of agile, offensive and integral and is visually translated into "Opening Minds". GEZE is opening up for something new: a new corporate design, new corporate values and a new self-image. A transformation which can be felt - both internally and externally.

From the most important visual feature - the yellow frames which symbolise the opening of doors and at the same time the opening of the brand - to the customer-centred approach, the new positioning is recognisable. GEZE is a thinking, agile partner - and this is how communication is now being done: offensively and ready to react flexibly and solution-oriented to all future projects.