20 hypotheses. Illustrated by means of 40 projects. Combined into a manifesto. In its statement of beliefs, Strichpunkt describes its own work and reveals a few secrets about the “Agency of the Decade” (according to Red Dot Award).
The future belongs to the brave. This involves stepping outside of one’s comfort zone, setting one’s own targets slightly too high and starting from scratch over and over again. In our handbook for good graphic design, we advocate the correct mindset, dedication and passion, confronting designers with the toughest hypotheses concerning their job.