Impact

Corporate Communication

Technologies and products from MAN move people. They encourage conversion, progress and point the way towards the future. The question “What impact can we have?” is the commitment of the company and also the motto of the Annual Report 2016. The aim is to present the repositioning of the brand and its strong position in the market.

The image section of the Annual Report introduces eight products out of the various MAN sectors. On each double page the product on the left and the effect on the right are strikingly illustrated. Thus, the question “What impact does it have?” is being answered precisely.

The DIN A3 large-scale magazine is added to the report as a folded image section. The implementation of the concept operates to a high degree through the expressive and striking design: Every double page is carried out in a different style. By its creative diversity and colorfulness, the image section invites its reader to discover the portfolio and the different effects of the MAN products on our everyday life.

Otto GroupCorporate Communication

Otto Group

The Way Ahead

2013/14