We have found that we need a new kind of brand design. The result of extensive brand work with customers of all sizes across different industries is called ‘Strichpunkt Modular Design’.
Our Head of Design Systems on a new way of designing brands: https://t.co/xWtVwvk2wyhttps://t.co/nHmiB5vv8B
MAN is already meeting the challenges of the future - with new concepts and products, cooperations and services: MAN Truck & Bus advises major cities on the development of modern transport infrastructures and automates the transport of goods. MAN Diesel & Turbo is changing from a components supplier to a system provider. The reporting entitled "Tempo" (speed) focuses on the topics of the future.
Stories illustrate on which routes and at what speed MAN is operating. There are long and short distances, interviews and reports. To keep up the tempo in terms of design, the formal bracket is a news ticker format: each story contains a clear indication of place and date. Infographics, illustrations and additional information enrich the stories in various formats. The bold typography conveys the contents quickly and to the point. With speed.