With 249,150 employees in 28 countries, METRO GROUP is one of the most important multinational commercial enterprises. In 2014, its sales division METRO Cash & Carry celebrated its 50th anniversary. To mark the occasion, a lavishly illustrated magazine introducing METRO’s employees and their passions as well as the countries and markets METRO GROUP operates in was produced as a supplement to the annual and sustainability reports. Each title is available in a number of versions, introducing 10 employees in total. The core publications are complemented by postcards from each of the countries as well as a lenticular card. The media formats feature a consistent design and are dispatched in a mailing box bearing stamps from the countries visited.