We gave this e-book start-up company a complete brand identity to suit its strong design orientation. The multi-award-winning design of the classics series put MySkoob to the top of the charts in the hotly contested e-book market.
Classic novels on the tablet: a tempting invitation to play with two worlds. We decided to break what was probably the oldest rule of book design: the cover did not feature the title, but the name of the protagonist. Just like on the Internet – everyone is on first-name terms. In addition to photo collages, illustrations, and typograms, the text design was of course a focus – something we catapulted out of the shadows of the e-book market.