The Way Ahead 2014/15

Corporate Communication

For the second year running, the Otto Group is once again moving along „the way ahead“ and searching for answers with regards to the digital transformation of businesses and organisations: How can the Otto Group’s companies, stay ahead of the times to offer its increasingly flexible and informed customers exactly the kind of shopping experience that they have come to expect? What does this mean for the brand? And how can business intelligence and technological know-how be established, to provide its customers and its organisations a secure and successful journey through the digital world? The visual style of the previous year lives on and has been further developed – a sketchbook that is rich with images which give insight into the thoughts, developments and encounters which have paved the road for „the way ahead“