Financial and Sustainability Communication 2009
Brand management, financial communication and sustainability communication
For SolarWorld we invented the slogan ‘Sun at Work’. For wherever the sun shines, it is doing successful work for SolarWorld – and making SolarWorld a success.
We have supported the company for many years in the areas of financial and sustainability communications as well as global brand positioning. Everything revolves around a central investible idea based on value and values, which came into being through cooperation with the group.
Back in 2008, we already produced the first integrated financial and sustainability report written by a TecDAX company on behalf of SolarWorld, winning first place in all the relevant ranking tables. (Incidentally, the first integrated report for a DAX 30 company also came from us: for BASF in 2007.) We have also set new benchmarks in online reporting with SolarWorld, and in 2010 we transformed the report into a magazine format. At the same time, one thing has never changed: the demand for an independent, high-quality and sometimes provocative production in visual, typographic and photographic terms – from Times Square in New York over Mali’s desert to the roof of the Paul VI Audience Hall at the Vatican. In all of these places, solar panels ensure that the energy for the eternal light coming directly from the man in charge.