SportScheck, Germany's largest sports retailer, is on its way to becoming a »connected consumer sports-retailer«. For the comprehensive repositioning process of the brand, SportScheck has already taken us on board last year.
The centerpiece of the rebranding is the new strategic orientation SportScheck is planning to carry out: moving away from the image of the multi-expert to the focused, profiled and connected sports retailer. The brand strategy will remain consistent through every touchpoint and through a customer-specific world of experience. Whether it be in stores, online or at events. From now on, the brand values impulse generating, dedicated and connected will be linked with SportScheck - the gathering point for sport experience.
The visual brand appearance is marked through a differentiated arrangement of the experience sectors within the umbrella brand. Cross-product theme worlds like Women’s Sports or Outdoor enable by means of specific design elements like the typography and colours a focused targeting and a target group-oriented brand experience. A genuine imagery, a revised world of colours, icons, illustrations and a new typography (»Intro«) lend a modern character to the appearance throughout all channels.