Good Design needs good people ⚡
Julia and Markus work in the Motion and UX departments at STRICHPUNKT. What's that like? Where do they see the trends in the industry? And which buzzwords should you definitely remember?
More details: https://t.co/wUJi64hB9Ahttps://t.co/gFOdF4feVK
The Württemberg State Theatre, the largest three-branch complex in Europe, invited no fewer than twelve agencies to present their ideas for a new corporate design. Eleven of them presented logo designs. We came only with questions – and received the contract to design some 10,000 media pages a year. It quickly became clear not only to us that a sustainable corporate design would require a lot of time for in-depth discussion, not visuals based on a superficial pitch brief.
We developed a brand identity that united two worlds. On the one hand, it allowed individual expressions for opera, ballet and drama, and on the other hand it ensured a consistent, cost-effective corporate design for the theatre as a whole. With clear rules governing typography and layout design, there was more space for artistic freedom – and this convinced design juries around the world, and more important the theatre-going public in Stuttgart. The results were significantly higher audience numbers, positive editorial interviews and the development of a collective passion for the media, which meant that in some cases the number of programme booklets sold for a performance was greater than the number of people in the audience.