As a result of a multi-stage pitch process, the German Football Association (DFB) has chosen us as their new lead agency. The first result of this collaboration is the redesign of the DFB Cup logo. In addition, a custom DFB brand typeface was developed. The DFB Sans is already visible as part of the new logo of the DFB Cup.
Denni Strich, the Marketing Director of the DFB: "The German Football Association has developed a new brand strategy for the DFB Cup as part of an interdepartmental process which took place over several months. STRICHPUNKT presented strategic and visual skills resulting in the most convincing concept for the future appearance of the Cup competition."