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Based on changes in brand values, we developed the new, energetic image for SWR3. The design was completely redefined in a move that also made the broadcaster more appealing to a fashion-conscious target group.
We placed the focus on the monochrome, monolithic SWR3 lettering. A stylised version of the elk mascot resulted in a key visual with a vinyl record. Positioned between glowing red and magenta rays of light, the name of the radio station leaps out, and both its reach and cult status are made immediately apparent. We have implemented the new design for a variety of media environments, and its high recognition value has become clear.