Brand and products, online shop, retail design and packaging
Your personal character – designed in Berlin
TYPE HYPE combines high-end design, sustainable manufacturing production from Germany and the metropolitan lifestyle of Berlin with an A to Z of individual products – after all, everything that TYPE HYPE offers in the way of paper items, homeware, accessories and delicatessen foods always has something to do with letters.
Each product is available in four design lines and with any letter or number, from A to Z and from 0 to 9.
More than 2,000 products, all developed in house, can be found in the online shop www.typehype.com and in the shop in the Mitte district of Berlin (Rosa-Luxemburg-Strasse 13). Because typesetters used to drink milk in days gone by to protect themselves from lead dust in the air, a milk bar has been opened in the shop. Just a few weeks after the shop opened its doors, the innovative concept received five awards from the Type Directors Club in New York and the title of Store of the Year from the German Retail Federation.
Strichpunkt was responsible for the idea, product design and all stages of implementation for the shop and online store. The excellent quality of the deli selection is thanks to Otto Geisel, the long-serving president of Slow Food and an internationally renowned food and wine expert.