Pack­aging Bau­kasten­­prinzip

To coincide with the launch of the new corporate design, we designed an equally sophisticated packaging concept for Würth, optimised for production. We then rolled this out for the global market step by step.

The Würth Group is the global leading retailer for fasteners, fittings and installation material. This means there are equally ‘hands-on’ problems that need to be tackled with respect to the packaging design. Taking into consideration issues of logistics, multiple languages and labelling requirements, we created a highly efficient modular packaging system that includes product packaging, labels and inlays – incidentally helping to improve the handling of many of the more than 100,000 products from Würth.