It’s all about Sustainability

Brand Communication

If you buy clothes online, there's one big player you can't overlook: Zalando. The company is focusing more and more on the topic of sustainability in the fashion industry and has now published its second Sustainability Progress Report together with us.

Today for tomorrow

Sustainability - the topic of our time. Without thinking about sustainability, economic activity today is simply one thing: yesterday's news. Zalando is well aware of this. The Berlin-based company is also well aware of its responsibility in the fashion industry and has been addressing the issue of sustainability in society, the working environment and the environment for quite some time.

In 2021, for example, a stand-alone Sustainability Progress Report was published for the first time for the 2020 reporting year in order to give the matter the attention it deserves. Now the new progress report on sustainability 2021 is here - which we were again allowed to conceive, design and implement. Embedded in the corporate and sustainability strategy, we set ourselves the goal of creating a visual approach that both fits Zalando and does justice to the subject: sustainability in all its forms.

For this purpose, we developed a lively and transparent storytelling concept under the motto "Planet. Products. People" in combination with an unmistakable sustainability look. Lovingly staged infographics and numerous appealing illustrations provide added information value and at the same time act as a vehicle for snackable content on all of Zalando's digital channels.

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ONTRASBrand Development

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ONTRAS

ONTRAS

Bechstein ZimmermannBrand Design

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Bechstein Zimmermann

Zimmermann by

Bechstein