AI meets
brand management

Managing and empowering brands with the right AI tools

The ultimate tools for marketing and brand management: Request your free whitepaper here!

Brands will still essentially be created by people in the future. But the best brands will use powerful AI tools. Those who choose the right ones now will definitely have an advantage.

Let's talk

The ideal time to make strategic decisions regarding AI is now. This decision may well be to consciously forego AI for certain processes and use cases. You just have to take it. Right here, right now.

Which AI tools does your brand need?

We'll find out together - in 3 steps:

1.

AI-Readyness Check

Express Inventory: How AI-fit is your brand?

The unbiased expert view of your brand's AI capabilities: We show you where you currently are and where you could use AI effectively, plus answer any questions you may have about AI.

Project duration: 1 workshop day

2.

AI brand strategy

Winner strategies for AI in brand management

We develop a precise forecast for the AI use of your brand. To do this, we identify the actual potential in your internal processes, specific tasks and market environment. We show you which specific technology is the best way to tackle this potential and implement it in a profitable way.

Project duration: 2 workshop days

3.

Ki-Lab

In-house incubator for brand-specific AI applications

In bi-weekly sprints, we work with you to develop prototypes for the potential identified in your brand strategy. Agile, iterative, practice-oriented. The aim is to create high-potential prototypes that you can put to use quickly and that make a tangible difference.

Project duration: 3 months
(+ extension option)

2.

AI brand strategy

Winner strategies for AI in brand management

We develop a precise forecast for the AI use of your brand. To do this, we identify the actual potential in your internal processes, specific tasks and market environment. We show you which specific technology is the best way to tackle this potential and implement it in a profitable way.

Project duration: 2 workshop days

AI tools:
The white paper

Which AI solutions are really worthwhile - and how do you use them efficiently?

Our white paper shows you how to turn the AI hype into a customized toolchain that suits your team, your workflow and your budget. Included: recommendations, practical examples and a look behind the scenes at DHL.

Request free white paper now!

Inspiration & Know How

Aug 27, 2025

Sustainability: Why it's hard now. And how it still works.

Sustainability is currently facing challenges: consumers consider other issues to be more important, companies (supposedly) find it too expensive, and brand managers are deprioritizing it. In our online session, three leading experts explain how brands can still do the right thing and score points for sustainability.

Martin Stich-Kluge / Everllence: "We stay true to ourselves by changing"

MAN Energy Solutions becomes Everllence - with support from Strichpunkt. The company, which is more than 260 years old, is thus embarking on a new and exciting chapter. Martin Stich-Kluge, Senior Brand Manager at the technology leader, explains the background.

Everllence: MAN Energy Solutions reinvents itself

Strichpunkt accompanies re-branding with new brand identity. As part of the rebranding of MAN Energy Solutions to Everllence, the design and branding agency Strichpunkt developed a comprehensive brand identity including strategy, brand architecture and corporate design for the provider of propulsion, decarbonisation and efficiency solutions for shipping, the energy sector and industry.