AI meets
brand management

Managing and empowering brands with the right AI tools

The ultimate tools for marketing and brand management: Request your free whitepaper here!

Brands will still essentially be created by people in the future. But the best brands will use powerful AI tools. Those who choose the right ones now will definitely have an advantage.

Let's talk

The ideal time to make strategic decisions regarding AI is now. This decision may well be to consciously forego AI for certain processes and use cases. You just have to take it. Right here, right now.

Which AI tools does your brand need?

We'll find out together - in 3 steps:

1.

AI-Readyness Check

Express Inventory: How AI-fit is your brand?

The unbiased expert view of your brand's AI capabilities: We show you where you currently are and where you could use AI effectively, plus answer any questions you may have about AI.

Project duration: 1 workshop day

2.

AI brand strategy

Winner strategies for AI in brand management

We develop a precise forecast for the AI use of your brand. To do this, we identify the actual potential in your internal processes, specific tasks and market environment. We show you which specific technology is the best way to tackle this potential and implement it in a profitable way.

Project duration: 2 workshop days

3.

Ki-Lab

In-house incubator for brand-specific AI applications

In bi-weekly sprints, we work with you to develop prototypes for the potential identified in your brand strategy. Agile, iterative, practice-oriented. The aim is to create high-potential prototypes that you can put to use quickly and that make a tangible difference.

Project duration: 3 months
(+ extension option)

2.

AI brand strategy

Winner strategies for AI in brand management

We develop a precise forecast for the AI use of your brand. To do this, we identify the actual potential in your internal processes, specific tasks and market environment. We show you which specific technology is the best way to tackle this potential and implement it in a profitable way.

Project duration: 2 workshop days

AI tools:
The white paper

Which AI solutions are really worthwhile - and how do you use them efficiently?

Our white paper shows you how to turn the AI hype into a customized toolchain that suits your team, your workflow and your budget. Included: recommendations, practical examples and a look behind the scenes at DHL.

Request free white paper now!

Inspiration & Know How

Apr 28, 2025

How to choose the right AI tools for marketing and brand management

New AI tools for marketing and brand management are released almost every week. But which technologies bring real added value? Andreas Stiegler, Creative Technologist at the agency Strichpunkt Design, has five pragmatic recommendations for action - as well as a trend-setting one.

Read Article

Mar 12, 2025

40,000 automated Layouts: DHL Group works with AI application from Strichpunkt

The design and branding agency uses artificial intelligence to develop customized tools for efficient and agency-independent brand management for companies. A layout creator was implemented for the DHL Group that enables employees to design layouts independently.

Online Session: Enable to Create

AI tools are booming, with new ones coming onto the market almost daily, and many are indeed making creative brand work easier. But are they also revolutionizing it?