Cologne University Hospital

Stuttgart, June 25, 2025, (press release)

Strichpunkt is the new lead agency of Cologne University Hospital. In a multi-stage, Europe-wide process, the design and branding agency prevailed against renowned competitors. Cologne University Hospital is one of the leading university hospitals in Germany. With over 60 clinics and institutes and more than 13,000 employees, Cologne University Hospital combines cutting-edge medicine with university research and teaching.

The budget covers the strategic, conceptual, and creative development of the umbrella brand, the brand experience and marketing communication, employer branding, and the university hospital's external and internal communication—including the conception and design of the associated online and offline measures.

The focus of the collaboration is on strengthening the umbrella brand and further developing a strong employer brand. The brand experience is to be given a positive emotional charge. The aim is to make Cologne's cutting-edge university medicine understandable and tangible in terms of its social relevance – from research and science to patient care and the education and training of young people.

“Strichpunkt has succeeded in grasping the complexity of our tasks and translating them into a creative, strategically sound communication concept. We look forward to working together and further developing our brand,” says Timo Mügge, Head of Corporate Communications and Marketing at Cologne University Hospital.

“University Hospital Cologne stands for medical excellence and social relevance – this is exactly where we come in with our strategic and creative branding approach. Together with University Hospital Cologne, we are further developing the brand and creating a brand experience that shows attitude, offers orientation, and inspires people,” says Philipp Brune, CEO of Strichpunkt.

The collaboration is initially planned to last four years.