CXI 2023 –
Škoda x Strichpunkt
This year, we were not only attendees but also participants at the CXI Conference 2023! Alongside the Škoda team, we had the privilege to present "Next Level – Škoda Strategy 2030," which involved a comprehensive update of their Corporate Identity and Corporate Design.
The CXI Conference is renowned as Europe's leading event focusing on Corporate and Brand Identity. Our colleagues, Inken Barz (Senior Art Director) and David Steingrüber (Creative Director), along with Petra Mackeová and Lukas Shon from Škoda, showcased the auto manufacturer's rebranding alongside inspiring keynotes from Saffron Brand Consultants, R/GA, Designstudio Mathilda Mutant, Meta, Founderland, and Sherpa Design, Veolia Towers Hamburg.
CLICK HERE FOR THE CXI CONFERENCE!
“Let´s recharge the Škoda Brand”
The presentation centered around a comprehensive design system that redefined the brand's identity and ensured a consistent recognition across various communication channels, with special attention to the new logo. The use of the new color pair "Emerald Green" and "Electric Green" was also highlighted as they added uniqueness to the brand.
The conference was a resounding success, and we even took the opportunity to organize a team outing to Bielefeld. A heartfelt thank you goes not only to the wonderful speakers on stage but also to everyone involved in the rebranding process<3
And the best part? The entire event was recorded, so it's definitely worth checking out!
WATCH THE RECORDING NOW
If you prefer to read and see the Brand Movie and Visuals,
CHECK OUT THE CASE HERE