Strichpunkt x Handelsblatt

"How to Business" Employer Branding

We were guests at the Handelsblatt seminar series "How to Business"! Why is it increasingly difficult to attract the best talent? It's time to tackle the topic of employer branding at its roots. Click here to watch the recording of the session.

Unfortunately, the session was only held in German. If you would like to talk about your employer branding potentials, please send an email to Tatjana (t.wolfram@sp.design).

WATCH THE RECORDING NOW

More and more companies are faced with the challenge of becoming and remaining attractive as a brand for existing and new employees. The budgets for recruiting and employer branding campaigns are substantial, yet their success is limited. It is time to look at the topic of employer branding from a new perspective.

In compact and well-moderated 60 minutes, we explored energy drains and success factors, and learned methodological approaches to developing a sustainable brand strategy. Additionally, together with Exxeta, we presented an inspiring case study that offers concrete insights and proven practices for successful employer branding.

  • Why do most employer branding campaigns not achieve the desired success?
  • Why can employer brands only be convincing as an integrated part of the corporate brand?
  • What role and importance do HR departments have, and how does a company communicate authentically?
  • Let's get started! We had some impactful insights ready to be put into action.

WATCH THE RECORDING NOW

Guests were Tanja Freudenthaler (Creative Director) and Maria Strodt (Director Strategy). Also joining the discussion was Johannes Schmidt, Head of Growth at tech company Exxeta. He has gone through the process with his company and brings the customer's perspective into the conversation.

CLICK HERE FOR THE EXXETA BRAND DESIGN

You'd rather read than watch the session?
All or nothing: Tanja & Maria have summarised some of the input from the session in a guest article on the topic of employer branding.

TO THE GUESTARTICLE


Strategies for successful employer branding

Let's talk

With our understanding of corporate cultures, strategic vision, perseverance and passion, we design brand experiences that touch and inspire. Just send a short message to t.wolfram@sp.design

M +49 172 7147508
T +49 711 620327-23

Tatjana Wolfram

Senior Client Relation Manager