Sustainability:

Why it's hard now. And how it still works.

Sustainability is currently facing challenges: consumers consider other issues to be more important, companies (supposedly) find it too expensive, and brand managers are deprioritizing it. In our online session, three leading experts explain how brands can still do the right thing and score points for sustainability.

Beate Rosenthal – Roland Berger consultant with pragmatic insights into sustainability management

Prof. Johanna Gollnhofer – Marketing expert at the University of St. Gallen and author of “‘The 60% Potential: Using Marketing to Inspire the Masses to Green Consumption’”

Reinhard Schneider – Owner of the Frosch brand, which has risen to become the market leader thanks to its consistently sustainable approach

Unfortunately, this session will only be held in German.

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