Sustainability:
Why it's hard now. And how it still works.
Beate Rosenthal – Roland Berger consultant with pragmatic insights into sustainability management
Prof. Johanna Gollnhofer – Marketing expert at the University of St. Gallen and author of “‘The 60% Potential: Using Marketing to Inspire the Masses to Green Consumption’”
Reinhard Schneider – Owner of the Frosch brand, which has risen to become the market leader thanks to its consistently sustainable approach
Unfortunately, this session will only be held in German.
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Tatjana Wolfram
Customer Relationship Management