Dr. Laura Sommer

We all get nudged every day, for example when we click the pre-selected "Yes, I accept" checkbox on a contract. Or when we reach for the veggie bowl instead of the currywurst in the canteen because it's the cheapest dish on the daily menu.

In all these cases, nudging allows us to act smarter without even thinking about it. And that's the trick: Nudging takes advantage of our convenience. It is therefore a powerful tool for brands if they want to promote more sustainable solutions.

How exactly does this superpower work? What psychological principles can marketers rely on? In this episode, we chat with environmental psychologist Dr. Laura Sommer, who advises marketers and companies such as ReCup and Vytal on the subject of nudges. You can find out what all this has to do with loss aversion, default settings and heuristics from the experienced nudging expert in this fact-packed, pragmatic episode of Sustainable Brand Stories. And you might even discover a bit about yourself along the way. Want to bet?

Sustainability is good and right – but how do we inspire and touch people with it? In the Sustainable Brand Stories podcast, we meet founders and brand leaders who are shaping the economy of tomorrow. We discuss greenwashing and flashes of inspiration, creative communication concepts and mobilizing brand appearances, as well as the fear of change and the art of captivating people with complex topics.