Edding: Per Ledermann
What makes sense for the edding brand?
Nine out of ten Germans know edding. Today, Edding is regarded as the epitome of a marker, like Pampers for diapers and Tesa for adhesive tape.
In future, however, edding will also be associated with completely different things: This is because the family company is currently transforming itself from a purely profit-oriented company into a so-called sense economy company.
Per Ledermann explains what this means, why sense also makes economic sense and why sustainability pays off for his company. Ledermann is the son of the company's founder, has been CEO of the edding Group since 2008 and is the man driving the traditional brand's change of heart. You can mark the name Ledermann in bold letters.
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