From H-TEC SYSTEMS to Quest One
Strichpunkt creates a new name and brand identity for the hydrogen specialist H-TEC SYSTEMS.
Augsburg/Stuttgart, October 1, 2024 (Press Release)
Hydrogen specialist H-TEC SYSTEMS is now named Quest One and will focus on the industrial serial production of electrolysis stacks in the future. In an intensive eight-month collaboration, the design and branding agency Strichpunkt developed the new name and a new branding that is intended to differentiate Quest One more strongly from its international competitors.
Strichpunkt derived the new name Quest One from the company's goals: the technological pioneer has set itself the task (= Quest) of avoiding one percent of global greenhouse gas emissions through the use of hydrogen. This claim was also transferred to the new circular key visual: the so-called Hydrogen Circle. The Hydrogen Circle is a 360-degree design idea from which other basic elements can be derived. For example, reflections and color tones of the circle can be found in the image style. The backgrounds - a dynamic gradient between blue and green - also refer to the circle. The new image radiates vibrancy, strength and structure and is intended to revive the pioneering spirit of the company, which has been in existence for more than 25 years.
The modular design developed by Strichpunkt is at the heart of the rebranding, giving Quest One a high degree of flexibility in its overall brand identity.
Eva Koch, Creative Direction at Strichpunkt: “H-TEC SYSTEMS has taken a bold step by changing its name to Quest One. The fast and agile collaboration at eye level is reflected in this impressive result: the new branding is characterized by a high recognition value, clearly distinguishes itself from the competition and precisely captures the company's vision.”
Anna-Katharina Diemer, Director Marketing & Communications at Quest One: “Strichpunkt understood the essence of our mission. In addition to an impressive corporate design, a flexible modular design was developed in record time. We firmly believe that the new appearance has the power to position Quest One in the best possible way internationally.”
