SP WEBINAR: The Future of Brand Management

23rd of April 2020

What do brands need to be successful in the digital age? The future of digital brand management - this is the topic of the second SP webinar to which we would like to invite you.

The scope, speed and complexity of brand appearances has changed massively. The answer to these shifts lies in the consequent digitalization of brand management

Why? The simplification of brand management not only leads to considerable time and cost savings, but also to a high degree of flexibility and independence from agencies. Our clients Audi and Deutsche Post DHL Group have already implemented digital brand management - we will show you how it works and what advantages it offers.

Don’t worry, the SP Webinar doesn’t just deliver dry theory:

  • Intro: Introduction of the speakers and Strichpunkt design (10min)
  • Hero Cases: A fully digitalized global brand management system illustrated by the example of our clients Audi and Deutsche Post DHL Group (15min)
  • AI brand: independence from local agencies through AI-based tools such as the Layout Creator developed by Strichpunkt (10min)
  • Q&A: Time for your questions (15min)

The speakers Felix Schlechtriem, Brand Consultant Director, Nico Wüst, Head of Design Systems and Dr. Andreas Stiegler, Creative Technologist are looking forward to your participation!

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