Launch of the DFB digital Academy!
Strichpunkt designs digital ecosystem
Food for thought. Creating exchange. Shaping the future together. With the "Leadership Festival" on 5 and 6 December in Frankfurt, the DFB Academy will bring together managers, sports directors and heads of junior performance centres from the licensed leagues.
The goal is clear: to further develop, consolidate and strengthen German football. In addition, the website of the DFB Academy (Akademiewelten) and the associated app (Eventwelt) went online!
The "DFB digital Academy" are the digital ecosystem around knowledge, learning and innovation in football. Strichpunkt is holistically responsible for the brand experience of the DFB Academy, the design and front-end development of the recently launched website and for the "Eventwelt" app. As a service provider for football, the DFB Academy would like to provide clear orientation in the age of increasingly complex information and knowledge flows and give concrete impulses for the work of coaches, players and other football experts. To this end, the academy's team of various experts provides a broad range of services - initially with a future-oriented focus on research and science, technology and innovation, match analysis and a sports mission statement. Always with a clear transfer to the core business of football.
Since 2016, STRICHPUNKT has been responsible for the DFB's entire brand identity as their branding lead agency. Since then, the umbrella brand and sub-brands have been speaking the same language in fonts, colours, images and logos. Accordingly, the key visual for the DFB Academy and its 1st Leadership Festival was developed on the basis of the corporate design.