New Branding for biotech company

The biotech company QIAGEN, that among other things produces important laboratory materials for corona tests, has chosen STRICHPUNKT as its new branding agency after a multi-stage selection process!

The core of the project is a comprehensive brand evaluation and the implementation of a digital and modular design system to make global brand management faster and more efficient. The approach was developed by us and is already being used successfully for brands such as Audi, DHL and the German Football Association (DFB). In future, QIAGEN will be supported from the Strichpunkt studio in Berlin under the direction of Peter Matz (Studio Lead), Matthias Juhnke (Strategy Director) and Tobias Nusser (Creative Director).

Daria Huck, Head of Brand Management at QIAGEN: "We see and understand the changing needs of our customers in our very dynamic industry. We too are constantly and actively growing and changing. Therefore, it is also time for our brand management and design to become fresher and more modern. This should also make the brand design more effective for users worldwide. Strichpunkt's design concept has mastered precisely this challenge best of all competitors."

Peter Matz, Studio Lead Strichpunkt Berlin: "We are absolutely convinced that we can make a valuable contribution to the expansion of QIAGEN with our sound approach of brand analysis, strategy and the modular design we developed."

QIAGEN N.V. is a provider of sample preparation and testing technologies for molecular diagnostics, academic research, pharmaceutical industry and applied testing. Under the Dutch umbrella, QIAGEN has over 35 subsidiaries in more than 25 countries. QIAGEN employs over 5,000 people worldwide.