Jochen Rädeker as guest author
in the compendium Corporate Identity & Corporate Design 4.0
In the new edition of the 264-page compendium "Corporate Identity & Corporate Design 4.0" Jochen Rädeker and other professionals report on the changes within their field.
Corporate Identity and Corporate Design became flexible.Today the customers stand in the center and in order to reach and also bind them, it requires an individual customer experience. Contemporary brand management calls for the right strategies and instruments to target the brand communities - everywhere and at any time.
"A Corporate Design development is no more a locked project, which can be revised after some years, but a process in constant change interacting with the target groups“ believes Rädeker.
His claim: Making things not (only) beautiful, but right - because design is applied depth psychology. With case studies for Audi, the German Football Association DFB, Chinese e-Mobility startup WM Motor and many more, the current challenges are examined more closely.
The book is available online from the publisher avedition.