STRICHPUNKT x Audi AG -

Global Employer Branding Etat

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We have won Audi's global employer branding mandate as part of a multi-stage selection process, which will enable us to strategically refocus the employer brand and to redesign internal and external communications in the medium and long term on the basis of a revised employer value proposition.

Susanne Gawor, Team Lead Employer Branding, Audi AG: "A strong employer brand works from the inside out. It is therefore crucial to actively include the opinions of employees in the process. STRICHPUNKT's integrated approach, which includes not only the recruitment but also the sustainable integration of new employees, has convinced us very much".

"The very strong corporate culture at Audi has always been one of the driving forces behind the company's success. We are very pleased to be working with the Audi team to strategically sharpen the Audi employer brand and develop its content“ adds Philipp Brune, CEO of STRICHPUNKT.

First results of the collaboration are expected in the second quarter of 2020.