DFB launches "eFootball platform and eNational team"

Strichpunkt is responsible for the entire brand development

In March it was announced: the German Football Association (DFB) is launching a new digital platform for all its eFootball activities. Now, just under two months later, the DFB is launching the new design for the eNational Team. Once again, the DFB was visually accompanied by STRICHPUNKT.

The branding agency, based in Stuttgart, Berlin and Shanghai, has been the DFB's lead branding agency since 2016 and is responsible for the visual development of all brands. "The world of the German Football Association moves in a field of tension of extremes. Here District class C, there A-national teams, here youth work, there world champion title and now the Topic eFootball and eNational Team. A diversity that is certainly not easy to is bundled.

However, the flexible corporate design offers the necessary variety to meet this demand. " says Philipp Brune, CEO STRICHPUNKT.

Holger Merk, Senior Head of Strategic Marketing DFB: "eFootball is part of the future strategy of DFB. With the agency Strichpunkt Design we have a partner at our side who is always focused on can adjust to such changes and accompanies us strategically throughout the entire brand development and who has visual demands and requirements in mind."