CEWE:
Strichpunkt further develops international brand design and brand strategy
The design and branding agency was commissioned to further develop the brand design of the CEWE umbrella brand. The aim of the collaboration is to make the strong brand identity more concise and consistent in all markets, with a focus on digital, moving, and mobile channels.
With its extensive experience in strategic brand development, the design and branding agency Strichpunkt has acquired CEWE as a new client. It prevailed over its competitors in a pitch. CEWE is Europe's leading photo service and an innovative provider of online printing.
Strichpunkt was commissioned to review, analyze, and further develop the existing brand identity for the CEWE umbrella brand. The project aims to strengthen the emotional appeal and recognizability of the brand, both in CEWE's communications and among retailers. The focus is on user-friendliness, which is to be linked to brand management. This is to ensure that CEWE remains a desirable brand in the future, standing out in all markets through inspiring, high-quality, and consistent communication.
“Strichpunkt impressed us with its strategic clarity, creative excellence, and very strong team spirit. From the very first moment, it was clear that brand understanding and creative power come together effectively here,” says Johannes Ehlbeck, Head of Brand Management at CEWE.
“CEWE stands for high-quality photo products, emotional storytelling, and technological innovation. Our goal is to communicate these values even more effectively to the outside world in order to present the brand not only as consistent, but also as modern and unique,” says Nico Wüst, Head of Design Systems at Strichpunkt.
The CEWE brand is part of CEWE Stiftung & Co. KGaA, which, with around 4,000 employees and sales of over 800 million Euros, is the European market leader in photo and online printing. The collaboration with Strichpunkt is a long-term agreement.