Hamburger Hochbahn AG

Hamburg, May 13, 2025 (press release)

In addition to Deutsche Bahn and Berliner Verkehrsbetriebe (BVG), the design and branding agency Strichpunkt has gained another strong public transport brand for its client portfolio: HOCHBAHN: In future, Strichpunkt will be responsible for the creative communication measures for the transport company as well as for its sub-brands such as hvv switch and other mobility initiatives of the Free and Hanseatic City of Hamburg. These include corporate design, trade fair appearances and campaigns. The collaboration is designed for the long term.

Christina Becker, Head of Marketing at HOCHBAHN: “At a time when mobility is constantly changing, we need a partner at our side who can develop our brand flexibly - with creative ideas, digital expertise and a real understanding of our city and its people. We are delighted to have found an agency in Strichpunkt that meets this requirement and combines strategic thinking with high design standards.”

Peter Matz, Member of the Management Board at Strichpunkt: “HOCHBAHN's communications budget is already considered a prestigious account among Hamburg agencies. We are therefore particularly proud that we were able to impress with a strong team performance, design quality and a creative content concept.”

HOCHBAHN had invited to a pitch process in several stages, the final phase of which included a collaborative ideation workshop - a bold and forward-looking step on the part of the client. In addition to Strichpunkt, the Viennese agency Tilda also won the pitch and will also become a new member of the agency pool.

As a result of winning the pitch, Strichpunkt is expanding its agency location in Hamburg in order to expand the team in a targeted manner and increase its attractiveness on the local talent market. As Studio Lead, Peter Matz manages the Strichpunkt locations in Berlin and Hamburg together with Phillip Kortlang and Antje Grieshaber. Strichpunkt shares the facilities of the MYTY Market in the St. Pauli district with the agency Shape. Shape and Strichpunkt both belong to the MYTY agency group.

Philipp Brune, CEO of Strichpunkt: “We are very pleased about the opening of the Hamburg location. The city offers great opportunities for the further development of Strichpunkt.”