Everllence:

Strichpunkt has developed an innovative brand identity for Everllence, formerly MAN Energy Solutions, which emphasises the transformation of the Augsburg-based company into a strong brand for sustainable key technologies in the shipping, energy and industrial sectors and makes its mission ‘Moving big things to zero’ visible. With its new brand identity, Everllence is positioning itself unmistakably and uniquely in the global market for decarbonisation solutions.

Strichpunkt developed a future-proof brand identity that translates Everllence's values and strategy into a strong visual identity that can be experienced consistently across all touchpoints. The new modular design system covers a wide range of requirements - from marketing to service applications. In addition to the design of the business stationery and communication templates, a comprehensive brand portal was also created for internal and external brand work.

‘As a global company with a long tradition, it was important for us to shape the change in a credible way,’ says Martin Stich-Kluge, Senior Brand Manager at Everllence. ‘Everllence's new brand image combines our technical expertise with a clear stance on decarbonisation and innovation - and this has been very well received by our employees and customers.’

‘The rebranding of MAN Energy Solutions to Everllence marks more than just a name change - it stands for a strong stance in an industry in transition,’ explains Siona Steinacker, Senior Art Director at Strichpunkt. ‘Everllence stands for sustainable transformation. The brand gives this attitude a face and makes it tangible. It fills us with great pride to be able to make our contribution to this transformation.’