Benjamin

Apfel­baum

Creative Director

Do the right

thing.

  • To me, good design means Giving top priority to context, relevance and user-friendliness. Design is beautiful only when it makes sense.
  • I find inspiration in People who say what they think and do what they want.
  • The last time I left my comfort zone was when I drank mescal.
  • My way of achieving the perfect balance with my job is through Freedom, not free time – Joseph Beuys.
  • Three things on my bucket list Equanimity. Willpower. Confidence.