A strong, sustainable brand is a key driver for successful business models, products and services - this also applies to German SMEs. More details to the study conducted with ESB Reutlingen: https://t.co/16yG3poBxfhttps://t.co/nHdzjZ1y6h
In addition to the extensive involvement of the agency founders in the Art Directors Club (Jochen Rädeker served as spokesman of the board and steering committee for three years, for instance), Strichpunkt has left behind a lasting impression in terms of design: we delivered the club with a year book, conceived a congress – and thus also developed the corporate design.
For the ADC Creativity Summit, we climbed the highest heights and even gave shape to the mountainous look of the new ADC logo. To prevent the same thing from happening again after our project, we nailed the club to a strict set of guidelines in the following year with a new corporate design. This saved the ADC brand from constantly being reinvented year after year.