PURPOSE, PROMISE & PASSION: SP Employer Branding.
Beate Flamm, responsible for content and copy at Strichpunkt, collected the most important elements for the development of a good employer brand.
More details: https://t.co/Cmnqwr1BOAhttps://t.co/sKYKahzalQ
ANDRITZ is an international technology group providing plants, systems, equipment, and services for various industries based in Austria. In 2018, the Group was rebranded under the ANDRITZ brand and the claim "Engineered Success". The goal is to provide customers with a Group-wide benefit and performance promise. In order to make this possible, the employees are in particular demand. After all, they unite the international group.
Under the title "Engineered Success", the current Annual Report is entirely in line with the new orientation. While the last annual reports had a strong focus on technology, the newest report focuses on people: It tells international ANDRITZ success stories in a kind of travel diary and portrays the participants whose commitment and excellence make the projects a success.
To translate the unity of the new ANDRITZ brand, all stories were researched and implemented by the same editorial and photographic team. As diverse as the projects and people may be, the editing makes them appear as one piece.