Inspired by atomic design, we developed a modular design system that can be used in various ways. Developed to be media-neutral but thoroughly digital at heart, it employs modules matched up with each other in various ways to enable the Audi brand to be presented precisely and consistently at all customer touchpoints. Different components are used in different applications. The result: Greater creative diversity and a consistent experience across all touchpoints.
The new brand identity is making the revised Audi corporate identity visible to the world. The identity is based on the progressive premium claim of the brand. A sense of style is the key to success!”Henrik Wenders,
Senior Vice President Audi Brand
Audi Design System
Study of in-car displays