„Ich muss Spaß mit einem Corporate Design haben! Wir sind permanent im Beta-Modus und interdisziplinär unterwegs.”— Fabian Hammans über den kollaborativen Ansatz von @STRICHPUNKT die gemeinsam mit KMS Team ein Open Source Corporate Design für @Audi entwickelt haben. #BrandDay18https://t.co/PliZQER2EH
In evaluating the digital appearance, we applied the change in perspective at Audi to the design.
Our thought process started not only from the smallest device, but also from the smallest elements of the design.
Atomic design involves working from the inside out. To begin with, components such as buttons or input fields are designed – the "atoms" that make up the design. Even at this early stage, the manner in which Audi interacts with the user is defined.
The end result is a consistent experience that is scalable across all interfaces, from car displays to smart watches.
Atomic Design Functionality
Funktionsweise Atomic Design
Together with Audi, we developed a state-of-the-art brand portal. Each element can be experienced interactively and all elements are based on a common source code. This makes changes easy to implement, globally visible and desired: The agile platform expands and is refined by the input of designers and programmers from around the globe. Furthermore, the digital components are made available with a link to the GitHub development platform.