We have found that we need a new kind of brand design. The result of extensive brand work with customers of all sizes across different industries is called ‘Strichpunkt Modular Design’.
Our Head of Design Systems on a new way of designing brands: https://t.co/xWtVwvk2wyhttps://t.co/nHmiB5vv8B
Strichpunkt provides a holistic service to Autostadt that encompasses all forms of media. The agency assists with everything from strategic consulting and the bimonthly Autostadt journal and other publications to the redevelopment of the corporate design.
Every year, approximately two million visitors experience an intelligent, creative and entertaining encounter with the world of mobility at Autostadt. The corporate design reflects this dynamic. The large, constantly changing letter A symbolises the roots that Autostadt has put down in almost 14 years of existence in the region as well as the impetus it gives visitors time after time to strive for higher things and continue a difficult path when facing the challenges of time. The corporate design is being organically developed in the ongoing confrontation with various forms of communication at Autostadt.