Keeping it Blanco
Communication &
brand design
Since 1925 …
… BLANCO has stood for German engineering, quality, and innovation at the kitchen water place. Over nearly a century, the family-owned company has continuously evolved – always with one goal in mind: to make working in the kitchen easier, more efficient, and more beautiful.
Today …
… BLANCO takes the next step. With the BLANCO UNIT, individual products become a perfectly coordinated system – and a strong brand becomes a clear brand belief.
Our task: to create a brand that thinks in systems – and communicates with simplicity.
At the heart of the new positioning is Keeping it BLANCO – more than a slogan, it’s a communicative framework that expresses attitude and carries content.
The BLANCO UNIT is modular, thoughtful, and uncompromisingly functional – and this product logic is mirrored in the communicative framework:
This way, product logic becomes narrative logic. Each quality of the UNIT becomes a verbal expression of the brand promise. And Keeping it BLANCO provides the overarching narrative: a promise that everything BLANCO does is guided by a higher standard – technically and emotionally.
"We set out with the ambition to showcase the kitchen water place as a central place in the kitchen. To achieve this, we had to break away from the cookie-cutter approach of barely distinguishable kitchen world presentations that dominates the industry."
Daniela RömgensHead of Marketing, BLANCO
With 100 Reasons, we are using the versatile Keeping it BLANCO mechanism to communicate the 100 year BLANCO company anniversary in 2025.
All assets were developed for international scalability – linguistically adaptable, modular in structure, and culturally flexible across key global markets.
Reimagined
From brand strategy to creative execution, we partnered with BLANCO to build a modern brand universe that brings their new role as a system provider to life, both in the digital and in the physical space. But always clear, intuitive, and consistent:
The brand experience center, showcasing the entire world of the BLANCO brand:
Architecture and planning: Steven Cichon Design Studios
An image language that evokes precision – and inspiration:
Tonality and typography that express both clarity and character.
The result: A brand that evolves from function – and becomes a belief:
Project inquiries
Let's talk!
Wherever you are, wherever you are headed - it’s time to get started.
Say hi!
Tatjana Wolfram
Customer Relationship Management
