BVG

A journey to digital brand management

Berlin's public transport operator - BVG - faced the challenge of unifying multiple touchpoints and stakeholders that previously worked in isolation. Our task was to develop a comprehensive system that would create coherence across all digital products, streamline the development process and improve accessibility.

Our solution
A unified digital design system. By developing fundamental design principles, we ensure that every decision in the creation of digital products is guided by the same standards. Accessibility and inclusivity are at the heart of the BVG brand and its future products.

Foundations and accessibility
Inclusion and accessibility are of great importance to BVG. We have introduced accessibility guidelines that serve as the basis for every decision in the area of digital products. This ensures that accessibility is not just a legal obligation, but an integral part of the brand and its future offerings.

Tokens and components
The foundations and tokens define BVG's digital presence and create a uniform appearance across all touchpoints. Components serve as basic building blocks for the development of digital products. By using these components, BVG is taking a big step towards a sustainable, time-efficient and cost-effective workflow.

Design and code
We have translated the design principles from Figma into a comprehensive code library. This integration bridges the gap between design and development, ensuring that the visual and functional aspects of BVG's digital products are seamlessly aligned. The result is a cohesive digital ecosystem that enhances the user experience across all platforms.