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Das Gerber

Corporate Design

Stuttgart's city centre is characterised by great contrasts. Urban shopping offers, which combine shopping with a high quality of living and experience are rare - especially for trend-oriented and affluent millenials. In this environment, we are positioning the shopping mall Gerber, which was built in 2014, as an urban city department store: as part of the Gerberviertel, a lively quarter with numerous corners and edges, it is becoming an experienceable part of the city and a confident counter-draft to uniform shopping streets and malls.

The inspiring and iconic brand image combines a strong sign with individual, striking typography and a colourful visual and formal language. Target group-oriented theme worlds as well as online and offline communication such as events for TEDx talks, live concerts or co-working make the Gerber an urban place that offers an inspiring shopping experience.