Staatsschauspiel Dresden

Corporate Design

We proudly present: The Staatsschauspiel Dresden has awarded Strichpunkt the role for cooperation (among creatives). This gives us the stage for redesigning the appearance of the Dresden Theatre.

A consistent appearance that reflects the character of the building and its positioning in relation to current themes is an elementary requirement for the new design. The core is a digital and interactive approach. Diversity, courage and invitation as a gesture are key concepts that describe the interactive approach of the theatre.

Visually, the approach was translated into the new key visual in the form of a speech bubble, combined with striking typography and the Dresden colors black and yellow. The new appearance is visible online, in all print media as well as in programs and posters and in the foyer.