Annual Report More positive lives

Corporate Communication

Strichpunkt worked together with the management board on realigning the communications of Celesio and supported the pharmaceutical logistics provider in all areas. In the annual reports, which won numerous awards, the new positioning was given a distinctive face, which contributed to the successful sale of the group.

In keeping with the health care market, the communication is clear with a minimalist design of the highest quality. Creative features underscore the innovative positioning. The new ‘5C’ strategy (Celesio, Care, Competence, Commitment and Customer) was presented, for example, in the annual report, which was printed in the form of an exclusive leporello in a medicine box with insert.