HUK Coburg
Re-Branding
On the move and typically HUK
From insurance company to mobility provider
HUK-COBURG is one of the best-known and leading insurance companies and the No. 1 in the field of motor insurance. The yellow brand is evolving with the times and transforming itself from a pure insurer to a service provider for all aspects of mobility. HUK-COBURG is now suddenly competing with companies that go beyond the insurance industry. The challenge? To combine both worlds in its brand image: preserving the brand equity of the insurance company while also promoting the mobility services offered by the company.
Consistent and flexible
With a solid foundation
Together with HUK-COBURG, we have boldly embarked on a new path. With extensive workshops, deep insights, and a clear strategic foundation, we have created a basis that makes the iconic brand more flexible and modern, and thus ready for digital transformation.
Design
Flexible, modular, digital
The new brand identity
The result is a design system that allows the brand to respond quickly and efficiently to new requirements. Iconic brand elements such as the shield have been reimagined and shine with a fresh new look. Thanks to smart processes and innovative solutions, we have also managed to reduce costs.
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"The requirements for brand identity have changed significantly in recent years. With our new identity, we are emphasizing our increasingly digital focus."
- Jörg Quehl, Head of Marketing, HUK-COBURG -
Everything in one place
The brand portal
From brand fundamentals and design elements to practical applications: the brand portal brings together all aspects of the brand identity in one central location. Accessible anywhere, anytime—for a consistent image across all touchpoints. This ensures that the brand is lived both internally and externally.
Let's talk!
Wherever you are, wherever you are headed - it’s time to get started.
Say hi!
Tatjana Wolfram
Customer Relationship Management
