HUK-COBURG
Corporate Identity / Corporate Design
A traditional brand through the ages
HUK-COBURG, one of Germany's leading insurers, needed a design that was as future-oriented as its vision. After eight years, it was time for a new corporate design that reflected the demands of its customers. In a rapidly changing market, the brand needed to stand out not only as an insurer, but also as a mobility provider - without losing its strong identity.
Flexibility through a modular design approach
Together with HUK-COBURG, we took a bold new approach. Our innovative modular design approach provides maximum flexibility and ensures a consistent brand image across all channels - from print to digital. With workshops, deep insights and a clear strategic foundation, we brought the iconic brand element, the yellow shield, into the here and now. The result? A design system that is future-proof and allows the brand to react quickly and efficiently to new requirements.
A design for the future
We have not only given HUK-COBURG a modern corporate design, but have also positioned its brand for the future. The design is leaner, more agile and stronger. The iconic brand elements have been reconsidered, the shield shines with a fresh glow, the yellow is brighter and the new corporate typeface brings character and clarity. HUK-COBURG is now ideally equipped for the digital transformation - it is setting new standards. Thanks to smart processes and innovative solutions, we have managed to reduce costs and at the same time create a brand that is ready for anything that comes its way.