Four in one: The SWR now bundles all current news formats under the brand »SWR Aktuell« - online, as an app, on TV and on the radio. We have developed the corporate design for the multimedial format.
Logo, design principle, color system, animation logic, icons and infographics were redesigned for this purpose. In addition, the website SWRAktuell.de, all social media channels and the app appear in the new look. The result is a uniform, familiar appearance which is intended to strengthen the relevance of the broadcaster in the news area for southwest Germany across all platforms. It is important to be recognizable and identifiable - on all distribution and play-out channels.
Anja Hübscher, SWR brand management and design: "The scalability of the design was from the outset the driving force for the entire brand process, which in itself was iterative. In this complexity, this was an exciting challenge for us, which we mastered together with Strichpunkt."