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Corporate Profile 2014

Corporate Communication

Daimler AG connects people with pioneers, mobility with machines, and ideas with innovation. This profile is reflected in the new corporate brochure, designed and executed by Strichpunkt under the theme of “We.”

Crisp text, oversize photos and the innovative use of multiple formats and materials symbolize what the company stands for.

The online implementation in a responsive design has been integrated as a microsite into the company’s website. A modern, brand-appropriate and high quality look moves the brand’s fascination into the digital world. The intuitive navigation gives users quick and easy access and enables them to experience the (brand) world of Daimler interactively.