„Ich muss Spaß mit einem Corporate Design haben! Wir sind permanent im Beta-Modus und interdisziplinär unterwegs.”— Fabian Hammans über den kollaborativen Ansatz von @STRICHPUNKT die gemeinsam mit KMS Team ein Open Source Corporate Design für @Audi entwickelt haben. #BrandDay18https://t.co/PliZQER2EH
DEKRA has been taking care of safety since its foundation in 1925. More than 39,000 employees in 50 countries across all continents fulfill this basic need for a safe world. Twelve heroes of safety from different regions, the board of directors and the management board tell what safety means for them personally and at work. The reports are linked to the twelve service lines of DEKRA and thus cover the entire performance portfolio.
Both conceptually and visually, the chapters are individually created. Large-format images, bold illustrations and individual infographics visualize the respective content. In this way, the "Heroes of Safety" are presented through reportages, the commitment of DEKRA is portrayed on a large scale and directors and the management board are depicted in a watercolor style. The typography and the individual design elements form a visual bracket across all chapters.